My Story

The Journey


My business journey began way back in 2008, when I was fresh out of 6th form and trying to figure out exactly what I wanted to do with my life.

Somewhere in the midst of trying to decide whether university was me, I decided to start a ‘fashion business’ selling handbags and accessories. Now, if you know anything about me at all, you will already be laughing because I’m that girl who hates shopping! Seriously retail therapy is not my thing.

Needless to say, with such shaky foundations, the business was a flop. But it did ignite a passion within me for building websites. I started off with Wix and kept dabbling with different platforms over the next 8 years, whilst I did the done thing. That’s right, I went to uni, got a real job, got married and had a child (not quite in that order).

At the end of 2016, my personal life took a nosedive. I’d had enough of corporate, amongst other things and I decided to try my hand at the business thing once more – this time it was websites.

I setup as a freelance web designer and started creating websites for Β£300 a pop, mainly for friends (I’ve learned so much since then).Β My freelance company, which was called Limitless Design by the way, eventually grew into Defined Digital.

We now focus predominantly on tech support and digital marketing, although websites are never too far away either.

Now, I have to admit, there were a lot of bumps along the way! Attempts at self-employment that failed, a couple of trips back to the corporate world and then it all just clicked into place…

Well, not really, it wasn’t that simple.

What I actually did was got a coach and took a couple of really decent courses (thank you WPElevation) and then I finally got it. I started to feel confident in what the hell I was doing.

Steadily my business grew and then in 2019 I surpassed my corporate income and that was all the affirmation I needed that I was on the right path.

Although not my core business, this website is all about me sharing my knowledge and expertise. I want to help you master tech and digital marketing in your business and cut the overwhelm and frustration.

My mantra is ‘a defined business, equals a defined life’ – so let’s get going!

Ready to join me on the journey?… ↓



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